Why Sustainable Swimwear Matters
Choosing sustainable swimwear goes beyond fashion—it’s a commitment to a healthier planet and lifestyle. Eco-friendly materials and responsible manufacturing reduce waste, lower carbon footprints, and support fair labour practices. Designed with innovation and durability, these swimwear pieces promise longevity while minimising environmental impact.
Benefits include:
- Eco-Innovation: Modern techniques reduce resource use and support recycling initiatives.
- Enhanced Durability: High-quality fabrics ensure long wear, saving money and reducing waste.
- Empowerment and Awareness: Educated consumers drive demand for ethical practices in the swimwear industry.
- Local Impact: Supporting sustainable swimwear helps preserve Australia’s coastal ecosystems for future generations.
Our Story
Second Tide began in a quiet hotel room not far from the beach the place where I redesigned a simple idea and took a leap of faith. With the sound of the birds just outside, I knew exactly what kind of brand I wanted to create: one that cared for our planet as much as it cared for the people who wore it.
For years, I’d been drawn to second-hand pieces, choosing slow, mindful buying over fast fashion. I couldn’t ignore the impact that disposable clothing had on our earth, and I knew I wanted to be part of something better something more sustainable, more thoughtful, and more ethical.
So, Second Tide was born, crafted from recycled materials and guided by a deep passion to reduce waste, protect our oceans, and create pieces that last. What started as a small dream has grown into a brand with heart made for ocean lovers, changemakers, and anyone who believes in leaving the world a little better than they found it.
From a hotel room near the shore to your wardrobe, thank you for being part of this tide.